How Not To Start A Business

By Chris Romero | Unategorized

Sep 06

When I started this journey back in November, I thought there would be no way for me to fail.

I’ve had years of training on sales, marketing, and management.

I had the cards stacked in my favor.

The funny thing about entrepreneurship is that no-one is special.

There is a process that every business goes through and you can’t create shortcuts.

Owning a business is not complicated. It all comes down to having a system and a process that you are following to take you from step 1 to step 2 to step 3, and so on.

Even though this can be easy, most people take way too much time launching their business. 

They end up over complicating the heck out of it, just like I did.

For the last ten years, I ran a sales training franchise with my parents. We helped all kinds of businesses grow and sell and transform their lives.

In November 2018, I decided that it was time for me to spread my wings, and start my own company!

It was beyond exciting! I had been helping businesses grow and scale for the last ten years! I had been helping people sell, and I knew exactly what it would take to scale a business.

I was ON FIRE! It was so much fun! I went out and I first started selling a little coaching program for 15k a year. I got 3 clients right off the bat! I was beyond excited.

Until I let my head get too big for my shoulders.

I was also working on branding. I was building out a website that I thought would automate everything.

My plan was to do a million dollars in revenue in 6 months!

I had my plan in place, I was ready to take action! I was going to make this happen!

Oh, and by the way, I was special because I had 10 years of coaching and training with other companies helping them do all this!

So with my head too big for my shoulders, I began to backpedal.

I went to the 3 clients WHO I ALREADY SOLD and said thank you so much for believing in me, but I don’t want to TRADE TIME FOR MONEY. I decided NOT to do this coaching program.

I went and UNSOLD $45k worth of business because I didn’t want to trade time for money.

We have all been led to believe that trading time for money is bad, but it beats the heck out of trading time for NO MONEY!

So I started focusing on my website. I focused on my event. I worked through what I thought was important to get me to the almighty goal of $1,000,000.

And I continued to trade my time for no money.

I was investing in my company, and in my self.

I bought into the dream, and into the vision, of what we were creating.

I knew that I could make it work.

My wife and I sold our house and moved across the country, from Boise, ID to Orlando, FL. We used all the revenue from selling our house to both move, and build the business.

We had 2 cars, but I sold mine. We used that money to feed the business.

We had money spread out over 5 different retirement accounts…

We closed 4 of them, to feed the business.

We invested in experts in their field to help us grow and launch our company. We invested in Facebook ads to get our name out there, and we invested A LOT. 

We put together an amazing funnel! It did a ton for our business, for our notoriety and building a list, but what it didn’t do was bring in cash.

My downfall was that I focused on building a SCALABLE business. 

I should have first focused on building a business.

In July 2019, I made the decision not to force what I was doing, and to go back to the drawing board.

I looked at what skills I had and how I could put them to use to provide for my family.

I started focusing on building an unscalable business. A business that would give me the time and financial freedom to build a scalable business.

I know…I said I hated trading time for money. 

But remember my mistakes? Life has a way of showing you, from your mistakes, the right way!

I went back through everything I had learned. Everything that I had experienced in my life, and I realized where I made the vital mistake. 

I transitioned from building a business to building a scalable business before I even had built a business.

Some will say I quit.

Some will say I made dumb decisions.

Some will say that even sharing this with you now is a bad decision.

Looking back at everything, I am thrilled I did it because that is part of my journey.

I am sharing this story with you now because we are on this journey together.

Even though I still have a long ways to go to get where I want to be, I am getting closer every day.

And even though I failed, that does not make me a failure.

So I want to encourage you.

Live life. Love Life!

Take Action.

Try new things.

Even when they don’t work out as you expect them to, they end up exactly how they should.

So, if you are like me, and have failed in the past but choose not to let that make you a failure, let me know down below what your failure was!

We all have failed at one time or another, and it will only make you stronger.

About the Author